Recalculating Route – Floris Schoonderbeek
Searching, exploring, trying. The act of experiencing is elementary to achieve a lasting change in behaviour. From the belief that a new notion of a prosperous existence is essential, designer Floris Schoonderbeek feels the urgency to develop products that embody new habits and insights. Around his mobile workshop Fieldstation he invited other thinkers and doers to playfully come up with products that contribute to a nature-inclusive and high-quality existence. An encouragement to take a different direction.
Book your visit here.
autumn 2020 — spring 2021
Floris Schoonderbeek studied Product Design at the ArtEZ Institute of the Arts in Arnhem. In 2003 he studied at the Design Academy Eindhoven, but soon decided to set up his own studio. Driven to change the world with his own hands, in 2007 he founded his own product label Weltevree. Weltevree has since grown into a successful, renowned and distinctive design label.
As a designer, Floris Schoonderbeek feels the need to look for new habits and new products, for a nature-inclusive and high-quality existence. With a self-build camper as a mobile workshop, he has hit the road to search, experience and experiment with other thinkers and doers – in order to come up with new solutions. Recalculating Route makes the design process – and the search that precedes these solutions – visible. “By experimenting and doing, you learn to understand the technique and quality of the experience. You feel the sensation or experience a product can bring”, says Floris. This effect is essential in the positive behavioral change that should arise from the use of these products. In this way, a rain barrel becomes not only a functional sustainable object, but also a lesson in (rain) water use. And so the Botanictub shows how you can experience peace and luxury in a natural environment, while having a positive impact on that same environment. In short: a rich life through and in balance with nature. Recalculating Route is an invitation and encouragement to use our knowledge and skills in a different way. After all, change will not happen by following the old route.
Ruud Balk Fotografie, Brabant C, Cultuur Eindhoven, Sooji Lee, Moon/en/co, Provincie Noord-Brabant, Floris Schoonderbeek, Studio van der Zandt.