VALUABLE GESTURE FACTORY

-Expo Kazerne Design Award 2020

The luxurious, unique weaves produced by the Valuable Gesture Factory visualise the hidden economy behind our screens. Activity on the Instagram account of the factory is harvested by an algorithm that generates patterns for punching cards. These ‘user patterns’ are processed by a jacquard loom – an analogue ancestor of computer programming – producing the weaving pattern. The new textile – containing clicks, likes and comments – becomes a physical trace of the value generated with our data.