The power of the creative industries

Engine for social innovation

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About Kazerne /
Kazerne is orientated towards creative innovation in all its activities and at an international level. But Kazerne has ambitions to be more than just an international design hotspot where everything is shiny and new. It has its roots in the belief that creativity has an essential role to play in shaping the future of society.

Mission

Kazerne mobilises the power of the creative industries to identify, examine and formulate concrete answers for economic and societal issues. At the same time, it allows the professional and general publics to see and experience the potential added value derived from the participation of the creative industries in the debate of social, societal and economic issues.


Project Added Value: designers and chefs collaborated as a pair to attain unique products that can be used in restaurants. The designers were inspired by the chefs and vice versa. Point of departure for the project was the added value that creative industries can bring to other sectors of industry - in this case, to top-class restaurants. Design solutions were explored for situations that both the staff and the restaurants have to cope with in their daily work..
Featuring Karpendonkse Hoeve & Kiki van Eijk, Avant Garde van Groeninge & Maarten Baptist, 1910 & Carolien Niebling, De Lindehof & Kranen/Gille.


Cultural entrepreneurship

Kazerne is orientated towards creative innovation in all its activities, and at an international level. But it has ambitions to be more than just an international design hotspot where everything is shiny and new. Kazerne has its roots in the belief that creativity has an essential role to play in shaping the future of society.

The driving force behind Kazerne, Annemoon Geurts (designer/artist) and Koen Rijnbeek (producer/musician), developed the total concept of Kazerne from a deeply felt sense of social responsibility.


Founders Annemoon Geurts and Koen Rijnbeek. Image René Mesman for Elle Decoration.
'We undoubtedly live in dynamic times. Much of what we have for years taken for granted is now under pressure, and changing – or at the very least trying to change. The search is for new ways and solutions;  new meaning. Whether it is a question of international values, the economic system and the ever-growing need for more energy, or simply the more immediate themes of loneliness, education and a healthy life, all is in flux and seeking direction, solutions and innovation.

We see a strongly growing role for the creative industries in this search for and formulation of direction. It is no longer the case that policy is exclusively shaped by legislators, politicians and big business. It is now more likely to be the creatives who can envisage the new paths which must be taken. It is often (social) designers who initiate social innovation, and those in the creative industries (from artists to designers and architects) who are able to let go of old principles and see the ways to shape society anew; to identify and flag up issues before they become problems, to illustrate them and translate them into chances. With heart and head.'


This is exactly what the total concept of Kazerne embodies. Kazerne mobilises the creative industries, stimulates, facilitates and positions; thereby becoming an engine for social innovation.



Designers take a fresh look from a different angle, they will approach current social, cultural and economic issues with the inspiration and new perspectives required to find innovative solutions. This may sound rather high-flown, but it is in fact an extremely practical process.